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“The Bahraini “Perfectly Pressed makes healthy drinks taste good with 0 guilt. Searching for that perfect juice blend that tastes good but healthy? You’re conscious about your health, but you’re also sick of drinking water all the time? Oh, and do you also happen to be a vegan that struggles to find non-dairy beverages? Perfectly Pressed is definitely going to be your new best friend.”
Perfectly Pressed, Bahrain-based fresh cold pressed juice and nut-milk producer and distributor, have successfully closed their second round of funding, raising a total of USD 850,000.
The series will be used to cover the company’s expansion plans into the Central regions of Saudi Arabia.
The investment round, funded by two investors, has been led by FA Holding, who have acquired a 10.5% stake in the company for $200,000. The remaining $200,000 was funded by a Saudi investor operating in the F&B industry in the central region of Riyadh.
Commenting on the announcement, Co-Founder and Managing Partner of Perfectly Pressed, Saniya Abdulaal, said: “It has been a tremendously successful year for us, from starting deliveries to 3 stores back in 2017, to over 42 stores across the island today. Entering the Bahraini market with healthy and fresh alternative beverage options that has contributed positively to diversify the Kingdom’s healthy lifestyle choices.
We are very pleased with the faith placed in our company, and look forward to working hand in hand with our new team in spreading our positive message across the region by expanding into the Kingdom of Saudia Arabia
FA Holding’s Managing Director, Fawaz Algosaibi, added: “We feel fortunate whenever we come across a startup with a brilliant team and a noble purpose. We’re very excited to be supporting them on their path towards making their delicious and highly nutritious beverage readily available across the region.”
In your elementary school days, it was social suicide to show up to lunch without a Capri Sun—or if your parents were on a health kick, a carton of apple juice. Fast forward a few decades, juice is having a major…
Perfectly Pressed (PP) prides itself as the first manufacturer and distributor of cold pressed juice in Bahrain. The brand name probably already sounds familiar to you if you are an avid wellness product seeker or if you have been looking for delicious juices.
Perfectly Pressed claims to have mastered the art of making perfectly healthy fresh juice and superfood blends that help you build positive change in your life every day. They call them Functional Beverages.
Yes, that last part is a value they actually incorporate as part of their brand!
The company has come a long way since its launch in 2017, as we’re EXTREMELY excited to be sharing their latest announcement: They’re expanding to Saudi Arabia!
With such big news, we thought it’s only natural for us to have a one-on-chat with Saniya Abdulaal, Co-Founder and CEO at Perfectly Pressed, so she could let us in about the journey that led them to be where they are today, and potentially inspire others to start a journey that’s as successful.
The following is a brief snippet of how the conversation with Saniya went.
Perfectly Pressed was launched in 2017 by co-founders Saniya Abdulaal and Hussain Kadhem. We started by asking Saniya about the story behind the launch and early success of Perfectly Pressed.
“PP started when I began researching natural remedies to solve my personal health issues,” she responded. She went on narrating how she was facing digestion-related issues which prompted her to look for “clean” and easily digestible food to support her body.
Little did she know her daily habit of drinking karak tea could transform her life. She was told this is one beverage she had to quit because of her lactose intolerance. This is when she created the dairy-free alternative with cashew milk. “cashew karak.” This was the turning point — the genesis of Perfectly Pressed, if you would!
“That’s when I unknowingly created the first flavor and discovered alternative milk and juicing as a means to fuel my body with nutrients and feel better. Since discovering natural functional beverages I’ve found my calling,” Saniya noted.
“From then on it became my life… I have taken countless courses in Asia, America, the Middle East and Europe now in the process of qualifying in the college of naturopathic medicine as a nutritionist to create more well rounded food & beverage products”
Perfectly Pressed made its debut in a low-key manner after Saniya was done testing the market in previously Market 338, and obtained her license to operate a separate kitchen area at her home. From there, it didn’t take long for both co-founders to scale things up on a massive scale by setting up the first Perfectly Pressed factory in Hidd, Bahrain, an industrial area within the Bahrain Business Incubation Center (BBIC).
By the way, here comes another juicy fact about the company — with Perfectly Pressed, Saniya became the first woman to start operating a factory in fresh foods in Bahrain. From there, it was only a matter of time until she would earn the distinction of being the first Bahraini woman to set up a factory in Saudi. We’re #proud.
The primary objective of the company, as outlined by Saniya, is to help their customers conveniently “lead healthier and happier lives.”
It does so by making fresh and balanced juice blends that help you obtain your daily nutrient requirements on the go.
Helping you stay balanced and to maintain optimum health. In some ways, these products are on par with the so-called superfoods given that they provide these essential nutrients quickly and efficiently, which is a key requirement in today’s fast-paced world.
Saniya acknowledged that her background in naturopathic medicine has been a massive advantage for the company’s product development process.
“I ensure that every PP product is natural, fresh, and well balanced; it is aimed to support and improve the function of daily activities based on the drink.”
She elaborated that point by citing the example of beetroot juice (dare we say, it’s actually our favorite!), which is considered an excellent drink that aids the natural body recovery process after rigorous sports. Similarly, Perfectly Pressed’s homegrown, unique health shot blends have benefits for your immune system, skin, and bones.
“In addition to being nutrient-dense drinks that help the body function better, after locking in the nutrients, I taste test them to ensure they taste irresistible. Because part of being healthy is to enjoy naturally delicious drinks,” she added.
We also asked Saniya which of the Kingdom’s organizations were the most helpful in Perfectly Pressed’s journey so far. She was quite candid about it and listed all the entities that promising startups coming out of Bahrain could count on.
“UNIDO. When I was in the thinking phase, brainstorming, I did a course here. They helped connect me with successful local, regional and international entrepreneurs to build a strong network in addition to introducing me to the BBIC.”
Saniya then quickly walked us through how the Bahrain Development Bank played a major role in her entrepreneurial journey by granting her the Her Royal Highness Princess Sabeeka Bint Ibrahim Al Khalifa’s fund for women.
And, as you would expect, Tamkeen played a major role as one of the foundational pillars of Bahrain’s entrepreneurial spirit. “Tamkeen supported us in a big way by subsidizing our start-up investment and following this up with continuous support on multiple fronts,” she noted.
Other entities she mentioned and thanked for their contribution to Perfectly Pressed’s success included the Al Osra Supermarket, Entrepreneurs Organization, Bahrain Business Women’s Society, and FoodLab I am so grateful to be working with so many great partners and having the most wonderful team on the island!
“I feel lucky and blessed to be a woman starting a business in Bahrain,” she concluded on a proud note. Bahrain is a great environment for women to thrive in business.
We couldn’t resist the urge to bring up her achievements as the first Bahraini woman to start operating a factory in fresh foods in Bahrain and now the first Bahraini woman to launch a factory in Saudi Arabia. So we did, and also asked her if she had any tips for other Bahraini women who are interested in venturing into entrepreneurship.
Turns out, her one and only advice for fellow women entrepreneurs and professionals is: There is no such thing as a right moment to start. We agree!
“Your starting point is now. Make sure what you do adds real value to your life and helps improve people’s lives, do everything with love, and never take no for an answer.”
The key to her success, she added, is to find your “why” and then remind yourself of it every day.
‘What’s the difference?’
‘An Alternative method for making juice?’
‘Why would I do that?’ Most people ask us about the cold press method… but here’s the thing cold press is not just another method, it’s a revolutionary method that changes the way our bodies take in nutrients, we like to say it’s the smart phone of juices.
A “Normal” Centrifugal juicer is fast and efficient but using that method of juicing exposes natural produce to heat and begins the oxidization process which means the fruits and vegetables are not ingested raw and vital enzymes and vitamins get lost in the process which means we don’t give our bodies the full benefit of those fruits and vegetables. Those are the juices you can get on the spot at juice bars.